Massmart
Massmart/Walmart needed a solution to engage and train thousands of employees across stores in South Africa. Their goal was to ensure that employees not only understood corporate initiatives but could apply them in-store to improve customer experience.
Brand Culture System
Brand Culture System Through Innovation
The Challenge
Previous training methods were inconsistent, hard to scale, and lacked engagement. The company wanted a measurable, impactful approach to workforce development.
Our Approach
Ideate developed a multi-channel employee engagement and communication strategy. Core elements included:
● Tailored campaigns to reach employees across regions
● Creative internal communication content to explain and reinforce corporate initiatives
● Gamified activities and interactive approaches to increase participation and knowledge retention
The Results
● Thousands of employees trained across multiple regions. 10,689 voluntary sign-ups in the first 18 months.
● 65% active users (55% male, 45% female).
● 80,000+ employees signed up and are using the application to date.
● Increased knowledge retention and application in-store
● Streamlined internal communications around corporate initiatives
● Set a benchmark for employee engagement in the retail sector