Challenge:
CFAO Equipment needed to strengthen its brand identity and digital marketing strategy to reach a larger industrial and equipment sector audience.

Solution Applied:

• Brand strategy, messaging framework, and positioning refreshed.

• Paid media and social media campaigns implemented.

• Digital presence reinforced via website and online content.

Results / Metrics:

• Stronger digital footprint and audience engagement.

• Where social media recommendations were implemented, engagement increases of over 300% were noted for content. 

• Where paid media recommendations were implemented, first page ranking was reached for multiple recommended keywords.