Brand Strategy

Broll, a leading commercial property services group, engaged Ideate Studios on a retained and ad hoc basis to support brand strategy, digital transformation, and executive advisory. While the business was strong, its digital brand expression had become complex, cumbersome, and difficult to translate consistently across platforms. The brief was not to reinvent Broll, but to modernise and simplify its digital presence—making it clearer, fresher, and more effective, while retaining the integrity of the existing brand.

Just Pink approached Ideate Studios to create a digital presence that reflected their mission: delivering retail solutions while empowering women and youth through employment. The goal was to showcase their leadership in sales and merchandising, and highlight their social impact.

Leegra came to us at a moment of pressure. The business was feeling the squeeze of a rapidly changing retail environment, intensified by COVID, and later by a shift in ownership. The challenge wasn’t only market-facing; it was internal too. How do you modernise, digitise, and regain momentum without erasing the credibility and trust built over years in-store?

Izon was not born cleanly. It emerged from transition. Formerly Marketforce, the business was evolving, in ownership structure, in ambition, and in the scope of what it wanted to become. What existed was a strong internal vision, but one that had not yet found a cohesive external expression.

Fed Properties, a legacy property management agency, needed to communicate its expertise and market leadership in a crowded, competitive property landscape. Their challenge was translating complex property services into clear messaging that resonated with their target audiences.

CFAO Equipment needed to strengthen its brand identity and digital marketing strategy to reach a larger industrial and equipment sector audience.